Category Archives: GETTING STARTED

YOUR COMPANY’S MARKETING PLAN

YOUR COMPANY’S MARKETING PLAN

Marketing plans

Guide Lines for Drafting a Marketing Plan.

What is a Business Marketing Plan?

Definition:

A marketing plan is an outline for a company’s marketing strategies throughout the year.
A marketing plan, unlike your Business Plan, sets down the strategy the company will use to build on and the direction in which the company will grow and achieve it’s long term goals in Marketing their product.

Your Internet Business is like any other company in that planning and future strategies are essential for good company health and growth.

Some company’s may plan for 3 to 5 years depending on the type of market they are in.

Part of your strategic planning should include Wealthy Affiliate for long term Professional Training in Internet Marketing.

Wealthy Affiliate is the leader in the industry for training in Internet Marketing and making money online.

TACTICAL PLANNING:

Tactical planning is more short term planning. The tactical plan takes the Strategic plan and breaks it down into short term goals. These short term goals and plans are usually implemented by department or company function.

TACTICAL Vs. STRATEGIC PLANNING:

Executives have a better understanding of the Corporate structure and how it works. Usually executives are geared toward strategic planning for the company.

Managers in the company know more of the day to day operations of the company and are responsible for tactical planning.

Executives are planning strategies for the future operation of their company’s while the managers are planning tactical operations for today.

Tactical planning is much more detailed and flexible because of the day to day operation of the company than strategic planning. Strategic planning is long term planning for the future.

According to businesscoachingexecutive.com, flexibility in the face of change is a necessary component of the ongoing tactical planning process.

In any company’s Tactical planning there has to be built in flexibility. Goals have to be readjusted or extended.

You cannot be to strict because of the business environment, weather, any number of things that can change on a moments notice.

This is a basic marketing plan for a typical small business from the Small Business Administration.

1.Description of the product or service, including special features

2.Marketing budget, including the advertising and promotional plan

3.Description of the business location, including advantages and disadvantages for marketing

4.Pricing strategy

5.Market Segmentation

The Small Business Administration is a government entity and like any government office,They Work For Us.

Use them. The Small Business Administration has Tons of information for business’s of all kinds.

Try out this book. The Strategic Marketing Plan Audit 2008 by Michael Baker( ISBN 1-902433-99-8 )

One of the best sources of Training is Wealthy Affiliate. This training includes thousands of online community help that are experts in the field of Internet Marketing, and are more than willing to answer any questions you have. Live Chat 24/7.

This is worth looking into if you are interested in Internet Marketing, and Making Money Online.

Try these people out and see if they can’t answer your toughest questions.

Please let me know what you think of my blog on Marketing Plans. I hope I have answered some of your questions and gave you some useful information.

Thanks for coming and have a great day.

Frank

INTERNET BUSINESS PLAN

INTERNET BUSINESS PLAN

I just retired and wanted to start a business on line.

Getting ready for a Texas Twist and a Twirl at the Ho-Down Saturday Night

Getting ready for a Texas Twist and a Twirl at the Ho-Down Saturday Night

My wife (Ginny) asked a question, “hey great” what is your Internet Business plan?

Frank: (Me) Well. I plan to find something to sell and put it on the computer.

Ginny: No, dummy. You have to set down and write out a business plan. A plan that will tell you how to set up a business, your

goals, your financing, your products. You have to have a plan to go by.

Setting up goals and objectives you want your business to achieve

Setting up goals and objectives you want your business to achieve

Frank: I just told you my plan.

Ginny: Boy, have you got a lot to learn.

That is the way the conversation went for that day.

Sounds Dumb. But if you haven’t ever been in business or taken business courses in college

then, like me, you are “As lost as a Goose in a Snow Storm”.

South Texas Sun and Fun on some of the finest beaches in the US.

South Texas Sun and Fun on some of the finest beaches in the US.

What exactly is a business plan, what does it do and how do you get one.
Do you have to have a business plan to get into business?

Create Business Plan

Business Plan. I am going to give you the definition according to Wikipedia: A Business Plan is a formal statement of a set of business goals, The reason they are believed attainable, And the Plan for reaching those goals.

You develop a Business Plan as a kind of “Map”. A direction. A way to get there and what you will do to achieve your goal. This tells every body “Your Plan of Action”.

Business Goals
Start by writing down, what I call Steps.

Follow these steps to a Successful Future

Follow these steps to a Successful Future

Now. Be Specific and no, “I might do it this way” kind of thing. Don’t write down I want to raise 10,000.00. Be more specific. “I want to raise $10,000.00 by June 1st”. Now that is a Goal. Something you can look at and keep striving for.

The Architect The Texas State Capitol was designed by architect Elijah E. Myers, architect of the Michigan and Colorado Capitols, who won a nationwide design competition for the project in 1881. Contractors were offered an interesting trade: three million acres in the Texas Panhandle in exchange for constructing the Capitol. This acreage would become the famous XIT Ranch.

The Architect
The Texas State Capitol was designed by architect Elijah E. Myers, architect of the Michigan and Colorado Capitols, who won a nationwide design competition for the project in 1881. Contractors were offered an interesting trade: three million acres in the Texas Panhandle in exchange for constructing the Capitol. This acreage would become the famous XIT Ranch.

Be Realistic

Be Realistic when you are writing down goals. They have to be achievable. You have to be able to get there.

If you say I want to make 100,000 a month, well, have you really made that much in a year?  Write down a goal that you can conceivably reach. Something you feel that can really be done.

Consider these factors when Setting Goals

Your Income.

Sit down and calculate your finances. How much do you need to have coming in every month for the next year and five years after that.

How about where you like to work. Like, outdoors, office environment, computers, phone?

Self Evaluation

Hey. This could be a biggie. Very prestigious being in your very own business. But in goal setting the most important thing to remember is Honesty. Be honest with your self and start by having your eyes open about what is your strong points and your weak points. This will help with so many decisions that have to be made in a day.

How long should I plan for?
It varies.

I plan one year, 2 years and 5 years.
Long term Goals are about 5 years, and Short term goals can be as short as 30 days. How do you want to set it up?
Remember.

These Goals are not set in stone. Make them achievable, realistic, and adjustable to your needs. This is a plan of action and is adjustable.
This is a goal for you to work for and is Your Plan Of Action.

Maybe this can help.: wwwsba.gov/what-business-plan-and-why-do-I-need-one

This is the Small Business Administration and they Work For Us, like all government agencies. Loads of free information at your finger tips.

Here is another tip from TJ Books. Check this link out: https://my.wealthyaffiliate.com/training/small-and-simple-things/a_aid/5adca795

 

I hope my blog has helped and is interesting to you. If you would like to ask some questions or simply make some comments, contact me at: frank@babyboomersinterests.com or you can reach me on my profile page at Wealthy Affiliate: https://my.wealthyaffiliate.com/macey321

Good luck and welcome to Baby Boomers Retirement—-Believe me Brothers and Sisters, WE EARNED IT.

TO OUR SUCCESS………….FRANK